Omnichannel campaign for medical research increasing CTR to 20%

About

CENTRICIA is an agency working with medical research companies to help recruit participants to join clinical trials.*

Goal

Bring the audience interested in clinical trials participation to the client’s website.

Challenge

The agency’s client was recruiting participants for medical trials in two specific therapeutic areas. The main objective for this campaign was to increase the amount of form fills on the website.

To an extent, this was an awareness campaign aimed to find people wishing to learn more about the trials.

Solution

BidMind and CENTRICIA developed a strategy to narrowly target people through key advertising channels that fit the research requirements. WIth the help of our data partners, we segmented and chose the most relevant audience. We also set up 19 geofence locations to further increase the ad campaign effectiveness.
The campaign ran with CTV, Audio, Display, and Native ads for mobile web and apps.

Results

The overall campaign run resulted in 570K+ overall impressions with a 20% CTR.
Mobile Display ads performed strongly with a CTR of 22%. As a result, the client realized a noticeable lift in completed forms on the study landing page during the campaign run.

*The ad campaign went through several approval processes set forth by the Institutional Review Board (IRB).