Category: Post

There is a theory that states that every marketer in the world has at least once heard the saying “video is the king of advertising.” Video ads are short, informative, easy to understand, and versatile in use. Telling a story is the best way to convince users to make a purchase and for that purpose, […]

The TV advertising industry has undergone gradual evolution thanks to the digital breakthroughs that touched every business market. Usually, for identifying the best placement for the ads marketers pay attention to TV media kits: in this way, they can determine the number of viewers who watch a particular TV program per information provided by the […]

TV has been turning into one tightly connected industry enhanced through the internet. The present understanding of television differs from what people experienced decades ago — a small black and white screen that displayed scheduled programs through traditional TV stations. Today, the world is experiencing the era of cutting-edge technologies implemented in every aspect of […]

Calculating the ROI of your ads helps you grasp whether your business is profitable. How can we measure it? Read on and learn…

Advertisers can lessen the chance of user fatigue with frequency capping, which is limiting how often a user sees a specific ad.

What is the best way to define the demand-side platforms and supply-side platforms? How are these two different? Find out how…

Are you looking for lucrative ad offers to increase your revenue in the TV industry? We believe FAST services are what you need.

What is real-time bidding? This is a subcategory of programmatic media buying. Find out about how it works and the bene…

What are the popular video streaming models? OTT is growing, and it’s vital to know its platforms. This post defines SVOD, AVOD,…

The ongoing evolution in modeling and advanced analytics allows capitalizing on improved CTV attribution. Read this text to…

The right CTV ad creative can raise your brand awareness and boost sales. Find out how to craft a perfect creative to engage your…

OTT takes over from cable television and plays the leading role in the modern advertising market. Due to convenience and reach

Get the most out of your campaigns with programmatic advertising. Find out how it works, its advantages, and potential

Explore the intricacies of white labeling third-party software and how it works. Learn how to choose the right solution.

Choosing the right ad server can save you time and money. It is worth considering the nuances before committing to one.

Geofencing comes in handy when targeting the right audience at the right place. Figure out how the technology works and the…

A complete guide on omni-channel marketing to assist you in creating a strong marketing strategy.

New programmatic advertising platforms are appearing on a daily basis, but can you make sure that you’re partnering up with the one…