Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on the advertising industry, how business has reacted, and what lessons can be drawn from this experience. A considerable portion of the software and technology the world uses is designed, built, and managed by developers and […]

White label is a term that stands for prefabricated products, specifically software, that are issued under licenses by one company and sold to another company. Technically, it is very similar to franchising, with the difference that a white label implies rebranding that makes that software look as if it was developed by whoever sells it. […]

The entertainment industry is constantly evolving, and technology moves forward, but some things haven’t changed too quickly. TV advertising for the most part has remained the same. Connected TV (CTV) technology aims to shake up this situation by bringing in new, effective, and interactive advertising methods to replace old and outdated approaches. Consumers are benefiting […]

There is a theory that states that every marketer in the world has at least once heard the saying “video is the king of advertising.” Video ads are short, informative, easy to understand, and versatile in use. Telling a story is the best way to convince users to make a purchase and for that purpose, […]

The TV advertising industry has undergone gradual evolution thanks to the digital breakthroughs that touched every business market. Usually, for identifying the best placement for the ads marketers pay attention to TV media kits: in this way, they can determine the number of viewers who watch a particular TV program per information provided by the […]

TV has been turning into one tightly connected industry enhanced through the internet. The present understanding of television differs from what people experienced decades ago — a small black and white screen that displayed scheduled programs through traditional TV stations. Today, the world is experiencing the era of cutting-edge technologies implemented in every aspect of […]