The last 12 months were a record time in our industry with some of the most exciting developments including post-cookie alternatives, updates to data privacy, and new approaches in contextual targeting, amongst others. The best is yet to come, however, and in 2023 we can expect to experience further developments that will drive the ad […]

BMW is undoubtedly famous around the world as a car manufacturer, with considerable brand equity and recognition. The company has been building its presence for more than 70 years and this has made BMW an instantly recognizable symbol, a luxurious brand, and, most importantly, has led to the business having more than 100 billion dollars […]

Running a car dealership is hardly possible without managing marketing campaigns regardless of the size or specialty of the business. Most car dealerships have to introduce  persuasive promotions, adjust prices, provide attentive customer services in order to get buyers’ attention and remain competitive in a highly-saturated American car retail market.  Since advertising is going to […]

Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on the advertising industry, how business has reacted, and what lessons can be drawn from this experience. A considerable portion of the software and technology the world uses is designed, built, and managed by developers and […]

White label is a term that stands for prefabricated products, specifically software, that are issued under licenses by one company and sold to another company. Technically, it is very similar to franchising, with the difference that a white label implies rebranding that makes that software look as if it was developed by whoever sells it. […]

The entertainment industry is constantly evolving, and technology moves forward, but some things haven’t changed too quickly. TV advertising for the most part has remained the same. Connected TV (CTV) technology aims to shake up this situation by bringing in new, effective, and interactive advertising methods to replace old and outdated approaches. Consumers are benefiting […]