Jason Stanard, CEO of Hyloq. Image credit: BidMind Key takeaways: Imagine dropping a pin in Google Maps and saying you’d like to target people within a five-mile radius. That’s the general idea of what Geofencing is. People appreciate an honest answer to a technical question rather than 3-dollar marketing words. Advertisers tend to forget that […]

Oleg Fogel, Chief Strategy & Technology Officer at BidMind. Image credit: BidMind AdTech Insights Interview Key takeaways: With CTV, advertisers gain a new set of tools, which can be especially useful with an omnichannel approach. While CTV is an exceptional brand advertising channel, it can also drive direct sales with the correct approach. CTV will […]