BidMind Blog
- Interview
Oct 12, 2022
CTV programmatic advertising outlook with BidMind’s Jeri Hudgins
Jeri Hudgins, BidMind Sales Director. Image credit: BidMind Key takeaways The CTV adoption growth rate has slowed, but CTV continues its upward trend With improved attribution metrics, marketers make more efficient use of their advertising budgets. Access to data highlights the strengths and weaknesses of campaigns, allowing for real-time optimization. CTV advertising is experiencing explosive […]
- Interview
- News
May 17, 2022
Industry expert Jason Stanard explains Geofencing
Jason Stanard, CEO of Hyloq. Image credit: BidMind Key takeaways: Imagine dropping a pin in Google Maps and saying you’d like to target people within a five-mile radius. That’s the general idea of what Geofencing is. People appreciate an honest answer to a technical question rather than 3-dollar marketing words. Advertisers tend to forget that […]
- Interview
- News
May 10, 2022
Challenges and opportunities of CTV advertising with BidMind’s Oleg Fogel
Oleg Fogel, Chief Strategy & Technology Officer at BidMind. Image credit: BidMind AdTech Insights Interview Key takeaways: With CTV, advertisers gain a new set of tools, which can be especially useful with an omnichannel approach. While CTV is an exceptional brand advertising channel, it can also drive direct sales with the correct approach. CTV […]