BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future
Dover, Delaware, Feb. 22, 2022 – BidMind, an omnichannel programmatic advertising platform, today announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetization platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimizes the relevance of ad placements and subsequently boosts the advertising’s impact. This will broaden BidMind’s existing contextual targeting and provide their clients with the opportunity to win customers.
The importance of contextual targeting in advertising increases following the demise of third-party cookie support. Through big data and AI, marketers are aiming to boost precision and personalization by utilizing automatic content recognition technology, which enables devices to collect and analyze digital fingerprints by comparing displayed content with existing datasets to adjust ads according to context. For advertisers, it means that with AI-based contextual targeting they are much more likely to advertise not only to the right persons, but also to do that in the best moment possible, to grab the attention of consumers and stimulate decision making.
“With contextual targeting tools, aligning messages with certain users and making ads less intrusive will become simpler by a considerable margin,” says Reid Mitnick, director of sales at BidMind. “The partnership with CatapultX will enhance BidMind’s semantic advertising offerings. This is an important step to help our advertisers reach their audiences with Google ending the third-party cookies era next year.”
“We are delighted to partner with BidMind and offer their clients CatapultX’s premium inventory and contextual algorithms for greater advertising opportunities,” says James Altschuler, co-founder and COO of CatapultX. “This partnership will bring advantageous and rewarding results for us and BidMind’s clients.”
BidMind is an omnichannel programmatic advertising platform. It offers a suite of industry-leading targeting capabilities up to hyperlocal, demographic, and cross-device parameters to enable incremental reach. BidMind helps brands and agencies to launch and optimize performance-driven ad campaigns and to introduce their products to relevant audiences.
Headquartered in North America, CatapultX is a global audience engagement technology company that is known for its On-Stream™ Video Monetization & Contextual AI Platform. CatapultX’s pioneering platform is ending interruptive advertising as we know it by making it possible to serve ads within digital media and gaming content across every channel. Using CatapultX, advertisers can now deliver their brand messages at the moment of highest relevance and impact. Publishers can now maximize revenue potential from every video, across any channel. CatapultX is backed by Quake Capital, Plug and Play Ventures and HYPE Capital. www.catapultx.com.
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