Not everyone buys jewelry!

About:

An international jewelry company headquartered in the USA, which has been on the market for over 30 years. It specializes in classic mid-price jewelry and develops niche designer kits in limited quantities.

The challenge:

The company has been using programmatic advertising in its marketing strategy for a long time, but wanted to discover advanced targeting of audiences they consider to be their most profitable customers.

The company wanted to cover with a special offer young families without children with incomes above average.

Goals:

• Gather a narrow specific audience in a short time
• Set up advertising in web, mobile web channels.

The Solution:

With the help of premium audience supplier partners, BidMind selected men in a particular region who got married 1 to 3 years ago and are looking to buy an above-market car.

The results:

By scaling ads to the audience that brought in the most revenue, the company was able to increase conversion rates and return on investment from ads. We have selected a fairly large audience for more advertising opportunities for testing offers.

An advanced reporting and attribution system made it possible to observe patterns in the increase in the number of visitors to offline stores who saw ads before visiting.

Revenue: +27%

Impressions per month: 35k