Mobile Advertising

Mobile devices open up opportunities to influence the customer with all the resources on the purchase journey.

What is Mobile Advertising?

Our mobile devices are ever-present, highly personal and go everywhere we go. Reach consumers on mobile advertising formats whether they’re at home, at work or anywhere else.

Mobile in programmatic advertising is the best way to target your audience when they are ready to engage, and works very well when paired with video, native and other channels.

With more exciting features that constantly appear on mobile devices, users check they more than 4 hours a day.

  • Phonees go everywhere with the consumer
  • Mobile audiences at scale
  • Consumers own multiple mobile connected devices
  • Mobiles are always-on source of information and entertainment

Why use mobile?

BidMind offers brand the omnichannel advertising approach in mobile marketing to reach your audiences at scale.

Mobile Ad Formats

Connect with target audience wherever they are in a variety of formats.

Interstitial ad format

These are full-screen ad units that mobile gamers see between levels, while the app is being loaded or when a user exits it. The immersive experience of interstitial advertising is guaranteed by users' inability to close the creative before it's completed.

The mobile interstitial ad size is either 320x480 or 480x320. The sizes of the best-performing advertisements for tablets are 1024x768 or 768x1024.

Banner ad format

Being the most popular format, banners are static images displayed at the screen's top or bottom in the form of a bar, column, or box. However, in-app banners take up the whole screen, and the user needs to perform an action to close them. They usually contain texts and images about the products or services promoted.

Banner advertising has become so widely adopted thanks to its cost-effectiveness, simplicity, and effortless launch. Banner ad sizes are 300×50, 320×50, 320×320, 320×100, 728×90 etc.

Mobile native ad format

Native advertising on mobile includes texts and videos that are created in the same style as the content the user is viewing on the website. Due to it being subtle, this type of advertising is not seen as a direct promotion and doesn't affect the loyalty of users. Naturally, it has become one of the most favorite elements of promotional strategy among digital marketers.

Playable ads

During playable advertising, users can try and test the game offered. It is an interactive snippet of the game displayed as a unit. The duration of such an advertisement usually ranges from 15 seconds to a minute. This is the most efficient advertising type in the mobile gaming industry.

Rewarded Video

Rewarded video advertising is a format that gives users a reward in exchange for time spent viewing a full-screen ad. If you have any in-game reward that can provide a superior gaming experience, you can reward users after they have watched a full-screen ad for 15-30 seconds.

Location-based targeting helps brands to engage users at precise points of purchase or interest.

For example geofencing helps advertisers to display their mobile advertising formats to mobile devices in the targeted zone.

Geofencing allows visitors to be shown the area of a personalized display or mobile video advertising when they drink coffee with friends, or have appointments.

Mobile Targeting

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