About CENTRICIA is an agency working with medical research companies to help recruit participants to join clinical trials.* Goal Bring the audience interested in clinical trials participation to the client’s website. Challenge The agency’s client was recruiting participants for medical trials in two specific therapeutic areas. The main objective for this campaign was to increase […]
About Hyloq As a true-scope programmatic geofencing platform, Hyloq aids its customers in running ad campaigns for hyperlocal marketing. Hyloq’s advertising clients are service-based companies, e.g. credit unions, software enterprises, home inspectors, etc. Digital advertising is a key part of Hyloq clients’ marketing mix. With the ability to measure results, conduct A/B testing, and make […]
Jason Stanard, CEO of Hyloq. Image credit: BidMind Key takeaways: Imagine dropping a pin in Google Maps and saying you’d like to target people within a five-mile radius. That’s the general idea of what Geofencing is. People appreciate an honest answer to a technical question rather than 3-dollar marketing words. Advertisers tend to forget that […]
Oleg Fogel, Chief Strategy & Technology Officer at BidMind. Image credit: BidMind AdTech Insights Interview Key takeaways: With CTV, advertisers gain a new set of tools, which can be especially useful with an omnichannel approach. While CTV is an exceptional brand advertising channel, it can also drive direct sales with the correct approach. CTV […]
Dover, Delaware, Feb. 22, 2022 – BidMind, an omnichannel programmatic advertising platform, today announced a partnership wit…
BidMind is ready to boost local businesses with GeoNow.