Landing page

Landing Page is a standalone web page used for marketing and advertising purposes. This is the place where the potential customers come after clicking on an ad, scanning QR-code, and etc.
 
The key difference between a landing page and a home page is that while the former encourages users to explore the website, the latter has a specific focus. The landing page converts users from the top of the sales funnel to purchase a product or service or to learn more about the offer.