Beacon

Beacon is an advertising method of targeting clients based on their physical location. Marketers set up devices to send out messages to the nearby users utilizing Bluetooth or other communication technologies.

 

AdTech offers various targeting solutions that help reach the required audience based on their location, without setting up physical beacons. For example, with BidMind’s GeoNow feature, marketers can set up geofence locations to target users in specific areas.