Advertising Technology (AdTech) is an umbrella term describing the technology…

In marketing, Attribution explains what advertising channel needs to be…

Beacon is an advertising method of targeting clients based on…

A Content Delivery Network (CDN) is a group of servers…

Conversion rate (CVR) is the percentage of viewers who have…

In digital advertising, cost per action (CPA) is a metric…

Cost per click (CPC) is a method of evaluating the…

Cost per mille (CPM) is the cost an advertiser pays…

Display advertising is a type of advertising that marketers use…

In AdTech, data management platforms (DMPs) collect, analyze and categorize…

In programmatic advertising, a Demand-Side Platform (DSP) is a service…

In marketing, dynamic pricing is an approach to setting the…

Landing Page is a standalone web page used for marketing…

The term Marketing Technology (MarTech) includes a range of solutions…

Native advertising is a type of advertising that matches the…

Personally identifiable information (PII) is information that can be used…

In marketing, the term piggybacking refers to two companies that…

In advertising, reach is the amount of people who have…

Return on investment (ROI) is the ratio between net income…

In Ad Tech, Supply-Side Platforms (SSP) is a technology for…