BidMind Blog
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Jul 12, 2022
How the war in Ukraine is impacting the advertising industry
Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on the advertising industry, how business has reacted, and what lessons can be drawn from this experience. A considerable portion of the software and technology the world uses is designed, built, and managed by developers and […]
- News
Jun 30, 2022
BidMind is Now Available in Latin America
BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV channels). Omnichannel approach helps advertisers deliver the right message at the right time by acknowledging […]
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Jun 29, 2022
Not everyone buys jewelry!
About: An international jewelry company headquartered in the USA, which has been on the market for over 30 years. It specializes in classic mid-price jewelry and develops niche designer kits in limited quantities. The challenge: The company has been using programmatic advertising in its marketing strategy for a long time, but wanted to discover advanced […]
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Jun 29, 2022
Recruit staff for the summer camp through advertising
About: A modern summer camp in the USA for children aged 12-17, with an emphasis on the development of creativity and leadership skills. The challenge: Hire active people for the positions of counselors, who will properly cope with the supervision and entertainment of children. For a short period of time for seasonal work, 150 people […]
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Jun 29, 2022
Omnichannel campaign for medical research increasing CTR to 20%
About CENTRICIA is an agency working with medical research companies to help recruit participants to join clinical trials.* Goal Bring the audience interested in clinical trials participation to the client’s website. Challenge The agency’s client was recruiting participants for medical trials in two specific therapeutic areas. The main objective for this campaign was to increase […]
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Jun 29, 2022
Streamlining digital advertising with BidMind white label solution
About Hyloq As a true-scope programmatic geofencing platform, Hyloq aids its customers in running ad campaigns for hyperlocal marketing. Hyloq’s advertising clients are service-based companies, e.g. credit unions, software enterprises, home inspectors, etc. Digital advertising is a key part of Hyloq clients’ marketing mix. With the ability to measure results, conduct A/B testing, and make […]
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Jun 08, 2022
What is White Labeling and What Does It Mean for Business?
White label is a term that stands for prefabricated products, specifically software, that are issued under licenses by one company and sold to another company. Technically, it is very similar to franchising, with the difference that a white label implies rebranding that makes that software look as if it was developed by whoever sells it. […]
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May 24, 2022
Why Should You Add CTV Advertising to Your Marketing Budget?
The entertainment industry is constantly evolving, and technology moves forward, but some things haven’t changed too quickly. TV advertising for the most part has remained the same. Connected TV (CTV) technology aims to shake up this situation by bringing in new, effective, and interactive advertising methods to replace old and outdated approaches. Consumers are benefiting […]
- Interview
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May 17, 2022
Industry expert Jason Stanard explains Geofencing
Jason Stanard, CEO of Hyloq. Image credit: BidMind Key takeaways: Imagine dropping a pin in Google Maps and saying you’d like to target people within a five-mile radius. That’s the general idea of what Geofencing is. People appreciate an honest answer to a technical question rather than 3-dollar marketing words. Advertisers tend to forget that […]