BidMind Blog
- Uncategorized
Jan 31, 2023
BidMind joins Interactive Advertising Bureau
[Delaware, 31 January, 2023] BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. “Our team has solid experience connecting the dots between various technologies to help brands reach their audiences. Joining the ranks of IAB, one of the most significant advertising authorities in the […]
- Post
Jan 27, 2023
Twenty AdTech Conferences You Can’t Miss in 2023
The last 12 months were a record time in our industry with some of the most exciting developments including post-cookie alternatives, updates to data privacy, and new approaches in contextual targeting, amongst others. The best is yet to come, however, and in 2023 we can expect to experience further developments that will drive the ad […]
- News
Jan 20, 2023
Introducing BidMind campaign dashboard update
In a recent platform update, BidMind introduced a brand-new campaign dashboard with improved features. Here is a list of added features: The new features will help with your campaigns management and help create better reports. For additional questions, please contact our support team or schedule a demo.
- News
Jan 12, 2023
BidMind Media Planner Comprehensive Guide
BidMind Media Planner helps estimate ad campaigns’ reach before they are launched. Media Planner is a digital setup assistant, which predicts the potential outcomes based on selected audiences and other targeting parameters. The Media Planner can also be used as a measurement tool to discern the potential success of a planned campaign. Clear-cut adjustments Precise […]
- News
Dec 20, 2022
Revamped reporting: BidMind Christmas Platform Update
Hey there! For your convenience, the BidMind team has updated their reporting tools with a bunch of time-saving features: Here’s how it works. Let’s say a user needs to define top 10 performing publishers in terms of the total number of clicks, impressions, and installs. For that one only needs to select ‘Campaign’ and ‘Publisher’ […]
- Post
Dec 12, 2022
Digital Marketing Strategy of BMW
BMW is undoubtedly famous around the world as a car manufacturer, with considerable brand equity and recognition. The company has been building its presence for more than 70 years and this has made BMW an instantly recognizable symbol, a luxurious brand, and, most importantly, has led to the business having more than 100 billion dollars […]
- Post
Nov 28, 2022
Automobile Dealer Advertising Guidelines
Running a car dealership is hardly possible without managing marketing campaigns regardless of the size or specialty of the business. Most car dealerships have to introduce persuasive promotions, adjust prices, provide attentive customer services in order to get buyers’ attention and remain competitive in a highly-saturated American car retail market. Since advertising is going to […]
- Interview
Oct 12, 2022
CTV programmatic advertising outlook with BidMind’s Jeri Hudgins
Jeri Hudgins, BidMind Sales Director. Image credit: BidMind Key takeaways The CTV adoption growth rate has slowed, but CTV continues its upward trend With improved attribution metrics, marketers make more efficient use of their advertising budgets. Access to data highlights the strengths and weaknesses of campaigns, allowing for real-time optimization. CTV advertising is experiencing explosive […]
- Post
Jul 12, 2022
How the war in Ukraine is impacting the advertising industry
Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on the advertising industry, how business has reacted, and what lessons can be drawn from this experience. A considerable portion of the software and technology the world uses is designed, built, and managed by developers and […]