Programmatic audio advertising
Programmatic audio advertising benefits
Highly-engaged audience
Audio content evokes emotions in listeners, increasing engagement.
Non-skippable
Listeners naturally accept that they will receive ads for their desired content.
Local audience targeting
Radio stations often cater to local audiences, creating lucrative opportunities for businesses.
Content Alignment
Audio advertising allows you to target clients when they are in specific situations or mindsets. For example, a wellness company can play ads to people listening to playlists with meditation music.
Premium inventory
Utilize the best digital audio advertising inventory from premium podcast and audio publishers.
Fraud shield
Work in a fraud-free environment provided by our proprietary solution and backed by industry-leading partners.
Hypertargeting in audio
advertising
Target your audience by real-time location, demographics, language, interests, device type, and other parameters.
Audio ad formats
Radio stations
Radio audiences are often open to suggestions. Listening to the radio is how many users prefer to spend their free time - this content format is very popular, but many marketers underestimate it.
Podcasts
Podcast listeners are active and involved in the areas of their interest, providing rare targeting opportunities.
Music
Your audio ad will play between songs when the listeners are emotionally charged.
