Audio Advertising

Focus your ad campaign on podcast and audio ad content to connect with your audience no matter where they are.

What is Audio
Advertising?

Audio advertising provides a brand-safe and powerful opportunity to immerse audiences in your brand. Programmatic audio empowers the engagement of customers as they’re tuned in to their favorite content. Launch more effective and personalized ad campaigns to reach your target audience with digital audio inventory from all the top audio publishers in one place.

Consumers interact with audio advertising formats like podcasts, streaming music services and AM/FM streams while working, driving, doing chores and exercising, and are rarely reached by other media sources in these contexts.

Audio advertising is a unique and powerful addition to omnichannel campaigns. Customers need to go after audiences wherever they are found from audio to mobile or CTV.

  • Users hear your ads without distractions
  • People are able to listen in various situations
  • Audio ads aren't skippable
  • 33 minutes compared per day
  • A large and growing audience
  • Effective reach with mobile consumers
  • Favorable demographics
  • Highly measurable impressions
  • Brand safe environments

Why use Audio?

The trend of digital audio follows a broader pattern of the connected mobile device lifestyle, where audio plays an increasingly central role.

Digital Audio reaches 180 million consumers each month.

Audio Ad Formats

Radio stations

This format limits the zapping effect associated with traditional ads and increases the reach of the message, due to the emotional bond between the listener and the host.

Traditional radio advertising is still an extremely valuable part of audio advertising since people still listen to FM/AM radio in their cars.

Podcasts

Unlike many other forms of media, there is no such thing as a passive podcast listener. Many podcasts encourage listeners to deep dive into topics they’ve actively chosen to engage with.

Podcasts give your business the unique opportunity to reach a highly engaged audience. Digital audio advertising is growing as more cars have access to the internet and as more people listen to online content, especially podcasts.

Music streaming services

Streaming offers a strong opportunity for advertising, where the audio ad plays between the songs of streamed content via a connected device.

Streaming stations originate online and offer either programmed channels or channels which are personalized based on listener interactions. Content is delivered 1:1 to each listener, or in the case of programmed channels, may be delivered to many at the same time.

How advertisers can use Audio ads

Consider using audio ads to complement your advertising strategy on BidMind.

Radio stations

This format limits the zapping effect associated with traditional ads and increases the reach of the message, due to the emotional bond between the listener and the host.

Traditional radio advertising is still an extremely valuable part of audio advertising since people still listen to FM/AM radio in their cars.

Radio stations

This format limits the zapping effect associated with traditional ads and increases the reach of the message, due to the emotional bond between the listener and the host.

Traditional radio advertising is still an extremely valuable part of audio advertising since people still listen to FM/AM radio in their cars.

Brand Safety

Non-skippable audio ads and in-app listening decrease the incidence of fraud.

Targeting Capabilities

Various BidMind technologies enable the targeting of digital audio advertising based on geofencing targeting, demographics, and IP targeting etc.

Brand Awerness

Reach new customers and improve awareness of your brand to a population with native audio ads.

Digital technology offers consumers constant connectivity to mobile devices, connected cars, smart speakers and other connected home appliances that can be a challenge for advertisers and brands looking to maximize campaign impressions efficiently.

The audio marketplace is an effective environment to create favorable branding conditions and extend reach today.

Cross device Targeting

Launch more effective and personalized, ad campaigns to reach your target audience with digital audio inventory from all the top audio publishers in one place.

Create audio, video, and display advertising campaign with 1st- and 3d-party data across all devices for a cohesive, cross-channel experience.

Get Started with BidMind Audio Advertising

Get Started